C.R.A.P. Store opens in Wyoming
Brothers open business featuring truckloads of overstocked and unclaimed items.
Want to buy some cheap C.R.A.P.?
On April Fool’s Day this year, brothers Jordan and Jared Green launched a new Wyoming-based retail store in hopes of selling a bunch of C.R.A.P. — meaning, cheap recently acquired products.
They call it The C.R.A.P. Store.
Jordan chuckles every time he says it.
“We wanted to pick (a unique name), something that would be memorable and pique people’s curiosity, especially on Facebook,” he said. “So if our friends like it, their friends see that it says, ‘Your friend so-and-so likes The C.R.A.P. Store,’ and they’d ask about it. And we wanted our name to represent what we’re doing.”
What the Green brothers are doing is pretty straightforward. They buy truckloads of department store inventory — most of which is overstock, customer returns and unclaimed freight — and sell it at cheaper prices.
They had started buying mostly Costco products in March with plans to sell the items on eBay or to family and friends, but then their idea exploded on social media, Jordan Green said.
The brothers, who also manage a remodeling company called Fresh Look Homes Construction, decided to get a sales tax license and open up shop in an approximately 1,000-square-foot warehouse space that Jared leases from the business at 2405 Porter St. SW in Wyoming.
The C.R.A.P. Store, which is run by the Green brothers and two others who help with marketing and day-to-day operations, is open 11 a.m.-6 p.m., Monday through Friday, and 9 a.m.-5 p.m., Saturday and Sunday. It features a large variety of items — toys, non-perishable foods, kitchenware, utility items, clothing — and plans to soon offer furniture.
“We sell, honestly, anything you’d find at Costco or Sam’s Club except frozen food items. That’s the best way to describe it … But we’ll be at least 20 to 30 percent cheaper than Costco or Sam’s Club and you don’t need to buy it in bulk,” Green said.
“We might not have the assortment they have, but you might as well stop here first, take a look, and see if you can get it for cheaper first.”
The C.R.A.P. store’s popularity has been growing: Its Facebook page already has about 2,000 likes, and Green said they are considering expanding.
“It has been growing very quickly — faster than any of us expected. We are looking at all of our options. (We’re) looking to expand to a larger (building), but we do want to stay in the Wyoming area,” Green said.
“Wyoming is close to Grand Rapids and downtown and it’s close to where our friends and family are in Grandville and the Jenison area. It’s a good location.”
The Greens’ success perhaps proves true the saying that one man’s C.R.A.P. is another man’s treasure — at least it is when you buy bulk.
To learn more about The C.R.A.P. Store, visit crapstoremi.wix.com/thecrapstore or find it on Facebook.