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Furniture maker names SVP of sales

July 9, 2015
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Moore Councill
Moore Councill. Courtesy Kindel Furniture

A furniture maker has hired a new senior VP of sales who has more than 30 years of experience in the high-end furniture industry, including operating his own business.

Kindel Furniture in Grand Rapids said today that it has named long-time furniture industry executive Moore Councill to the role.

The company said Councill will be responsible for growth in residential and commercial sales in the U.S. and internationally, building the company’s reputation as “America’s luxury brand” of furniture.

Councill’s tenure in the industry includes experience at U.S. furniture makers, as an independent home furnishings sales representative and importer of case goods and upholstery furniture.

Councill began his career at his family’s business, which manufactured high-end case goods and upholstered furniture, according to LinkedIn. After selling his family business in 20011, he started Moore Councill, also a furniture company, which he has operated since.

“His experience includes all facets of furniture manufacturing, marketing, sales, sales training, customer service and product development,” said Rob Burch, CEO, Kindel Furniture.

The company also owns Karges Furniture Company in Evansville, Ind., which it purchased in 2014, moving all of the business’ operations to Grand Rapids.

Burch said Councill’s experience will help build relationships with customers who will relate to his “industry background and will recognize that he can help grow and support their Kindel and Karges business.”

Councill said he looks forward to “working closely with our sales representatives and customers to provide the highest levels of customer service and sales training in our industry.”

Kindel Furniture hand crafts 100 percent of its furniture in Grand Rapids, according to its website.

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