Human Resources, Marketing, PR & Advertising, and Sports Business

Griffins score front-office honors

July 13, 2015
| By Pat Evans |
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Griffins drop puck for cancer research
Grand Rapids Griffins players wear purple jerseys during the annual Purple Community game, a cancer research fundraiser for the Van Andel Institute. Photo via

The Grand Rapids Griffins are among the league’s best in terms of ticket sales and digital media.

The Griffins front office earned several team and personal honors during the American Hockey League’s marketing meeting in Scottsdale, Ariz. and the board of governors annual meeting in Hilton Head, S.C.

Ticket sales

The Griffins were awarded the Team Achievement certificate in Scottsdale for selling an average of 1,750 group tickets per game, a 90-percent season ticket renewal rate and 10-percent growth in corporate cash.

The team saw 307,110 fans attend home games, an average of 8,082 per game. It’s the fifth-straight season the Griffins have seen attendance at Van Andel Arena increase.

It was also the first season to see the average attendance top 8,000 since the 2000-01 season and the highest average attendance since the 1999-2000 season — 8,819.

Several Griffins staff members earned personal awards: Mike Myeno, Luke Palmer and John Hoff.

Myeno, a season ticket sales and customer service account manager, ranked first in Western Conference full-season equivalent sales.

Former season ticket sales and customer service executive Palmer ranked second in full-season equivalent sales.

Hoffa, a group ticket sales manager, placed second in the conference in group ticket sales revenue.

The Griffins were also awarded the AHL’s Team Business Services award for overall ticket sales revenue growth.

Digital media

Teams from both the Eastern and Western conferences were awarded for their efforts in digital media, community relations and fan experience.

The Griffins, along with the Eastern Conference’s Wilkes-Barre/Scranton Penguins, were honored for digital media excellence.

It’s the second straight season the Griffins have earned the Digital Media Award.  

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