Banking & Finance, Health Care, and Human Resources

Bank names health plan marketer to board

August 10, 2015
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Bank names health plan marketer to board
Joan Budden. Courtesy Priority Health

A health care industry leader has been appointed to the board of a bank in the region.

Independent Bank Corporation in Ionia said last month that it has named Joan Budden, chief marketing officer at Priority Health in Grand Rapids, to the board of directors for the corporation, a holding company, and its subsidiary, Independent Bank.

“Joan brings many years of business experience and expertise serving in several senior leadership roles within the health care industry,” said William Kessel, president and CEO, Independent Bank Corporation. “[She] is familiar with our Michigan markets and knowledgeable on what it takes to compete in an industry faced with heavy regulation, consolidation and rapid change.”

Budden said she looks forward to "working with such a talented and committed board and management team."

She added that Independent Bank has "a strong dedication to Michigan and the communities it serves."

Health care background

Budden has served as the chief marketing officer at Priority Health since 2010 and oversees strategic marketing, product development, sales and government programs.

Previously, Budden served as VP of Individual Business for Blue Cross Blue Shield of Michigan as of 1985.

Budden has also served in health care leadership roles for individual consumer products, project management and corporate strategy.

In the community

Her community involvement includes serving as chair of the Michigan Women’s Foundation and on the boards of Spectrum Health Hospitals, Grand Rapids YMCA, Grand Rapids Area Chamber of Commerce and The Children’s Center in Detroit.

Budden holds a bachelor's degree in business administration from the University of Michigan and a master’s degree in public administration from Wayne State University.

Lower Peninsula bank

Independent Bank was founded as First National bank of Ionia in 1864 and has grown to have assets of about $2.3 billion.

The bank operates offices throughout Michigan’s Lower Peninsula and provides a number of financial services: commercial banking, mortgage lending and investment. 

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