Small Business & Startups and Sports Business

Mobile gym coming to Grand Rapids

September 9, 2015
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GYMGUYZ was started in New York by Josh York in 2008. Courtesy GYMGUYZ

The lack of transportation is no longer an excuse for not working out.

Josh York has created a gym that will drive to you.

York, the founder of the New York-based fitness company GYMGUYZ, is planning to bring his idea to the Grand Rapids area this fall.

York said he has “professionalized in-home training” with his mobile fitness training program that involves professional GYMGUYZ fitness trainers bringing workout machines, weights and a wide range of exercise equipment in cargo vans to a person’s home, office, school, park, place of worship, or any other open-spaced location for a training session.

There are no membership fees and customers are only charged for training sessions, which can be done individually or in groups, according to the company’s website.

“We are number one in home personal training and we come to the setting of your choice,” York said.

“We’ve had customers in traffic, pulled into a parking lot and we’ve done a workout. Traffic was done — boom! — they went home.”

GYMGUYZ is currently in eight states and has franchises in New York, Illinois, Massachusetts, New Jersey, Georgia, California, Colorado and North Carolina. York is now looking to add Michigan to that roster and have a Grand Rapids franchisee signed on by November.

“This is a great market. I liked the area. There’s a lot going on,” he said, adding that he plans to expand to two more surrounding locations within the next year.

York started GYMGUYZ in 2008 in his parents’ dining room after a customer gave him the idea for creating a non-brick-and-mortar gym. He eventually franchised his operations in 2013.

“I’ve been working as a trainer for a very long time. I (had) left training and went into marketing to get a 9-5 job. I just didn’t enjoy it … so I decided to go back into the fitness industry,” he said.

“One day a customer came in late, and she said, ‘Josh, I wish you could just come to my home because I don’t have any equipment.’ The idea stuck with me all day.”

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