Health Care, Lakeshore, and Real Estate

Spectrum, Holland Hospital eye joint office building

September 21, 2015
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Spectrum Health Pointe
Rendering for Health Pointe medical offices in Grand Haven Charter Township, a 50-50 partnership between Spectrum Health and Holland Hospital. Courtesy GHCT

Project representatives are planning to meet with local township planning officials tonight to gain feedback on a proposed medical office project in Grand Haven.

Spectrum Health, a Grand Rapids-based health system, and Holland Hospital, an independent lakeshore hospital, have submitted a set of draft plans to the Grand Haven Charter Township Planning Commission to gain feedback on a proposed 120,000-square-foot medical office building on 172nd Avenue in Grand Haven.

The project

Health Pointe, the proposed three-story medical office building, is considered a 50/50 partnership between Spectrum Health and Holland Hospital.

While still in concept form, the preliminary plans indicate the building would be constructed in two phases and reach roughly 54 feet in overall height, according to Stacey Fedewa, planning and zoning official at Grand Haven Charter Township.

“Spectrum and Holland Hospital purchased the remaining five out-lots totaling about 12 acres, which is all the vacant land north of Meijer,” said Fedewa. “Currently they have turned in a set of draft plans.”

The process

Representatives from the project have also requested a pre-application discussion during the Grand Haven Charter Township’s regular Planning Commission meeting scheduled for 7:30 p.m., Sept. 21, at 13300 168th Ave., Grand Haven.

Tim Breed, community relations director at Holland Hospital, said the project is still being reviewed and has to be approved by the board of directors from both organizations.

“The boards will be voting before the end of September and then we will know if we have their approval to move forward with it,” said Breed. “We’ve approached the Grand Haven Township Planning Commission asking them to look at our plans in draft. It is an opportunity to get feedback from the planning commission.”

If both boards vote in favor of the joint venture, Breed said the hope is to move forward with a formal application and receive approval in November.

“The building itself, it if were to go forward, would not require a CON,” said Breed, referring to a Certificate of Need. “Depending on the type of services, some of those services may require a CON application.”

If approved, construction is anticipated to begin in the spring of 2016 and open in the summer 2017, according to Fedewa.

The partnership

The proposed joint venture between Spectrum Health and Holland Hospital is based on a collaborative partnership announced in May 2014, according to Breed. The two organizations developed a Forum for Hospital Collaboration to identify opportunities and initiatives benefitting patients in the lakeshore region.

“It is a means of intentionally, purposefully looking for ways to collaborate,” said Breed. “(We) agreed to actively work toward a jointly owned medical office building in Grand Haven to bring services to that area. This gives us an opportunity to bring a fuller range of services to their home.”

The community

Spectrum Health’s team of primary care physicians in Grand Haven currently is located in Harbor Dunes at 1445 Sheldon Road, which is on the campus of North Ottawa Community Health System.

Jen VanSkiver, chief communications officer at NOCHS, said Spectrum Health has been a neighbor in the Grand Haven community, just as NOCHS has been a neighbor in the community for many years.

“Their physicians and staff, many are residents of the community, as is the majority of our 900-person staff at North Ottawa. So we shared that cultural bond for many years,” said VanSKiver. “As far as competitive influences go, to keep this in perspective, what is proposed here is a medical office building, it is not a hospital.”

While NOCHS is a fully functioning, inpatient, community-based hospital with surgical, imaging, diagnostic, and long-term care services, VanSkiver said it is possible some of the services at Health Pointe would compete with the “bread and butter revenue” that helps NOCHS reinvest roughly $8 million annually in the community.

“Those types of ancillary services are ones that usually have the highest generating revenue for the commercially insured patients here, so that revenue is very important to this institution,” said VanSkiver.

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