Focus, Health Care, and Real Estate

Senior Helpers readies first West MI location

National franchise offers personal in-home care of a non-medical variety.

September 25, 2015
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West Michigan is about to get its first Senior Helpers franchise.

Senior Helpers, a company that provides in-home, non-medical care to senior citizens, will be opening an office in Grand Rapids next month. It will be the company’s first West Michigan location.

The owner of the new Grand Rapids location is Barbara Roden, who opened her first Senior Helpers location several years ago in the Farmington Hills area. She also owns a location in Grosse Pointe.

“(She) really loved the growth and diversity within the Grand Rapids area. Grand Rapids was very attractive,” said Shannon Barcheski, Senior Helpers general manager.

Senior Helpers originated in 2002 in the Baltimore area, where its corporate headquarters still are located.

“We’ll be the new kid on the block, offering an option for seniors. We’re looking forward to being in the Grand Rapids market,” said Barcheski.

“We do in-home care-giving — basically, companion care and personal care. It helps our seniors age in place, which many of our seniors wish to do. … It’s anything from companion care — just spending quality time and enriching a senior’s life — to (the more) personal aspect: grooming, bathing, transportation, assistance in and out of bed. We’re a non-medical-based type of service.”

The new Grand Rapids office is located at 4081 Cascade Road SE in an office complex it shares with other businesses. Senior Helpers has about 1,700 square feet of space, Barcheski said.

Senior Helpers currently is moving into the space, which only required minimal renovations. It will be open for business Oct. 1, Barcheski said, and is planning a ribbon-cutting ceremony and grand opening celebration for the end of October.

The costs for Senior Helpers’ services vary, depending on the type and length of care required. Engagements can be from three to 24 hours in length and cost $20 to $25 per hour based on the level of care.

Since the majority of services are performed in clients’ homes, Barcheski said the Grand Rapids location will serve more as an office space to eventually manage several hundred caregivers.

“Most of our caregivers are either CNAs (certified nursing assistant or aide) or HHAs (home health aide). We require caregivers to have two years of experience for care-giving for the elderly,” she said.

More information about the local office of Senior Helpers is available by calling (616) 228-9944, or visiting

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