Ad industry produces collegiate competition
Students from multiple Michigan colleges will be showing off their advertising acumen downtown tomorrow night.
The annual Yardsticks competition features small teams of aspiring art directors, graphic designers, writers, project managers and marketing strategists who will work to develop a cohesive campaign for real-world client Macatawa Bank in Holland.
The competition is being held in Grand Rapids at The Ballroom at CityFlatsHotel, at 77 Monroe Center St. NW, beginning at 7 p.m.
During the evening, students will have the opportunity to present their campaigns to a panel of judges, which will be made up of local advertising industry professionals, who will narrow the field to the top-10 teams.
Those top-10 teams will then have the opportunity to present their campaigns to the judges a second time during the evening.
Following the second round of presentations, the judges will select the final four winning teams.
The top four entries will receive the opportunity to come together for an internship with Macatawa Bank, where they will turn their individual campaigns into one final campaign for the bank.
“We have a passion for West Michigan and getting the chance to invest in our future leaders is an opportunity we are thrilled to be a part of,” said Jodi Sevigny, director of marketing and VP, Macatawa Bank.
In addition to the internship, one of the four winning teams will be selected to receive a $300 prize from creative firm Extra Credit Projects in recognition of their work.