Berkshire Hathaway real estate franchise acquires firm
A large real estate firm has acquired a residential brokerage with several local offices.
Berkshire Hathaway HomeServices Michigan Real Estate said last week that SVG Real Estate will join its team.
Grand Rapids market
SVG was founded by Steve Volkers 10 years ago and has grown into a brokerage with 16 agents and three neighborhood-focused offices in Grand Rapids.
SVG will be re-branded as Berkshire Hathaway HomeServices Michigan Real Estate, and Volkers will be a strategic innovation consultant.
The addition of SVG will help expand the market presence of the franchise in Grand Rapids, said Katy Fase Teklinski, chief marketing officer, Berkshire Hathaway HomeServices Michigan Real Estate.
“Grand Rapids is an incredibly healthy, strong and vibrant community,” Teklinski said. “It’s the excitement of a strong market, coupled with the excitement of new exposure on how great it is to live here.”
She added that SVG’s “fresh, nimble, technologically forward approach to real estate echoes strongly with the dedicated service our agents have provided in Grand Rapids for over 62 years.”
Volkers said the Berkshire Hathaway HomeServices franchise has “a lot of momentum behind it.”
“But at the same time, it’s very much the legacy of family business and local ownership that supports our local mindset in establishing offices where people work and live,” Volkers said.
“I’m excited. We have new opportunity. We’re creating something great in Grand Rapids that will serve real estate agents and their clients at a higher level.”
Berkshire Hathaway franchise
Berkshire Hathaway HomeServices Michigan has 45 locations and 750 professionals.
The firm is the No. 1 real estate brokerage in southwest Michigan in sales volume and number of transactions, according to the Michigan Regional Information Center.
It was the No. 27 broker website in the U.S. last year, according to RealTrends, and it surpassed $1 billion in transactions in 2015, its third-consecutive year passing the milestone.