Wolverine Worldwide names division president
A man with more than 30 years of "creating consumer experiences" in retail is a new division president at Wolverine Worldwide.
The Rockford-based company said last month that Scott Sincerbeaux will lead its Consumer Direct division as part of an effort to “fully align and accelerate” the company's “consumer-direct operations and omni-channel transformation initiatives,” which are considered areas of “strategic growth” for Wolverine.
As part of the move, Stride Rite Children's Group will join the Consumer Direct division, enabling leadership to “focus efforts and investments on a coordinated set of growth initiatives.”
Sincerbeaux will report directly to Blake Krueger, Wolverine Worldwide's chairman, CEO and president.
Krueger said he’s “excited” about the appointment, noting Sincerbeaux has a “strong consumer-centric background.”
Most recently, Sincerbeaux served as VP of North America Retail at Godiva Chocolate.
Previously, he held senior leadership positions with JCPenney, Bare Escentuals, Crabtree & Evelyn, Ecco, Brown Shoe and several other footwear companies.