Food Service & Agriculture and Retail

Food distributor inks deal with Wisconsin chain

January 8, 2016
| By Pat Evans |
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Gordy's Market
Gordy's Market has 21 stores and 13 fuel stations and is based in Chippewa Falls, Wis. Photo via

A West Michigan retailer has signed on to become a wholesaler to a large Wisconsin grocery chain.

SpartanNash will begin as the primary wholesaler for Wisconsin’s Gordy’s Markets. Terms of the deal were not disclosed, but it is a long-term agreement.

“Gordy’s is a perfect fit for our distribution operations. We have years of experience meeting our Wisconsin customers’ preferences, our St. Cloud (distribution center) is strategically located to minimize food miles, and we are positioned to help Gordy’s grow,” said Dennis Eidson, SpartanNash president and CEO. “We see this agreement as a win-win for both parties.”

Gordy’s Market was founded in 1966 in Chippewa Falls, Wis. and now consists of 21 stores and 13 fuel stations.

SpartanNash will distribute its Our Family, Top Care, Value Time and Full Circle brands to the Gordy’s locations. SpartanNash is the nation’s fifth largest food distributor.

“As a wholesale/retail operator, SpartanNash’s leadership clearly understands what it takes to deliver quality products, competitive pricing and exceptional customer service,” Gordy’s CFO David Schafer said. “We have been impressed by SpartanNash’s leadership, commitment to growth, private brand offerings and portfolio of value-added services.”

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