Manufacturing, Retail, and Small Business & Startups

Sports bra maker enters 'Shark Tank'

January 28, 2016
TAGS Shefit
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Shefit sports bra
Jenison-based Shefit is the maker of “high-impact” sports bras. Photo via fb.com

A local business owner will appear on ABC’s “Shark Tank” tomorrow night.

Sara Moylan, the owner of Jenison-based Shefit and inventor of its sports bra line, was invited to pitch a business proposition for the seventh season of the reality show.

Shark Tank” features self-made, millionaire and billionaire tycoons, known as “sharks,” who select businesses to invest in based on the pitches.

More than 100,000 ideas were submitted to the show this year, with 200 chosen to film segments, according to Shefit. Just over half of those who film make it on air.

Moylan, along with her husband, Bob, appeared in front of sharks Mark Cuban, Daymond John, Kevin O'Leary, Lori Greiner and Robert Herjavec with the hopes of striking a deal and forming a partnership.

The show will air at 9 p.m. on Friday on ABC.

Moylan said she can’t reveal the outcome of her experience, which was recorded last September, but said the pitch session was priceless.

“We can't talk about how we did on the show or if we gained a new business partner or not,” Moylan said.

Shefit said its sports bra is unique, because of its patented adjustable technology, which was designed to give women the ability to securely adjust both their bust band and shoulder straps for the most personalized and comfortable fit.

Creating the best fit depends on three factors: cup size, band size and straps.

The sports bra is touted as “ideal for any woman,” especially for those who have struggled with “excessive bounce or back and shoulder strain.”

Shefit tested and re-tested, trying "countless designs and materials" on its bras to ensure that the elements "worked seamlessly together" and gave a woman “her bra, her way.”

Shefit, founded in 2013, also has a sales team across five states.

Shefit currently has nearly 30 retail partners, from the U.S. to the U.K. and New Zealand.

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