Human Resources, Marketing, PR & Advertising, and Nonprofits

Ad federation awards Silver Medal

February 16, 2016
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Rob Jackson
Rob Jackson. Courtesy Extra Credit Projects

The American Advertising Federation of West Michigan announced today its Silver Medal winner, an annual award that recognizes an outstanding member of the region’s advertising industry.

Rob Jackson, principal and creative director at Extra Credit Projects in Grand Rapids, will receive the Silver Medal award next Thursday during the federation's ADDY awards.

A panel of judges selects Silver Medal recipients based on a set of criteria: success in one of the following areas of work: advertising and/or design agency, advertiser, media, creative or advertising service; a consistent, a high degree of original thinking in their field; worked to increase the stature and raise the standards of the advertising and design professions; and demonstrated activity in civic, religious or other groups dedicated to human or social welfare.

Jackson has worked in advertising for more than 20 years, with 17 being spent in West Michigan. He’s spent the last 10 years leading his firm Extra Credit Projects.

He holds degrees from Kendall College of Art and Design, Syracuse University and the School of Visual Arts.

Jackson has been an adjunct faculty member at KCAD, Syracuse University and an advisor with The Polishing Center.

He is also a U.S. Navy veteran.

Jackson’s clients have included the Ad Council in NYC, Anheuser-Busch St. Louis, Michigan State University, Harper Collins, Mary Free Bed Rehabilitation Hospital, United Way and the Will Rogers Motion Picture Pioneers Foundation in L.A., among others.

Jackson and his teams have won more than 250 local, regional and national ADDYs, including many in West Michigan.

The awards include numerous Judges' Choice awards and six Best-in-Show awards.

Jackson is currently representing Grand Rapids and the Midwest in the 2016 Print Magazine Regional Design Annual.

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