Communications firm adds to team
A local integrated communications firm has added five new hires to its team.
Grand Rapids-based 834, or Eight Thirty-Four, has announced several hires this year: Lindsay Patton-Carson, public relations director; Lauren Krzesicki, project manager; Julie Sheeran, creative director; Elyse Zapolski, project coordinator; and Jordan Punches, who will be managing social media, website updates and research projects.
Krzesicki, Sheeran and Punches worked for the firm previously as interns, while Patton-Carson is the former managing editor of the entertainment publication Revue and Zapolski is "drawn to user research" and is involved with AIGA West Michigan.
“Lauren focuses on driving the projects forward, Lindsay is our content genius and Julie focuses on design and creative for all divisions,” said Kim Bode, owner, 834. “Elyse and Jordan, our newest additions, are both focused on assisting Lauren with client accounts, which includes blogging, social media, strategizing and public relations."
Bode added that with Punches, 834 "broke the mold and hired a guy."
Growing web services
The firm also added Rebecca Dutcher in the middle of last year to serve as director of its new web division, which it launched at the same time.
Dutcher brings several years of web and digital experience to 834.
Bode said while the firm had offered web-related services, the number of clients requesting them had grown to the point where it needed someone in house focusing specifically on those projects.
“Our web work was exploding,” Bode said. “I knew we needed a true expert in house.”
Dutcher seems to be a smart addition. Bode reported that since she came on board, she’s already grown the firm’s web business by 30 percent.
With Dutcher on board, the firm is able to offer services ranging from hosting, design, development, apps, microsites, custom development and more to clients.
Bode added that Dutcher helps clients by reviewing their communications strategy and figuring out where web and digital fit into the overall picture.