Economic Development, Marketing, PR & Advertising, and Travel & Tourism

Experience Grand Rapids wins international award

March 1, 2016
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Experience Grand Rapids website

The area’s destination marketing organization has received an international award for its new website.

Experience Grand Rapids, or EXGR, said it accepted an Adrian Award last month in New York for ExperienceGR.com.

The Hospitality Sales & Marketing Association International, or HSMAI, Adrian Awards is a competition where senior industry and media experts select honorees from more than 1,200 entries.

ExperienceGR.com was launched in 2015 as an effort to improve EXGR’s promotion of the area.

The updated design incorporates features inspired by a focus group conducted by Destination Analysis, a market research company for travel and tourism businesses.

The website uses responsive web design, allowing visitors to easily see and interact with content from a desktop computer or handheld device, including smartphones and tablets.

In-site search capabilities were also improved to pull information from all parts of the website to appeal to multiple types of travelers.

For example, if a visitor searches “beer,” they will receive various results, such as Grand Rapids beer awards and recognitions, beer events, ideas for the craft beer lover, beer videos, beer hotel packages and beer promotions.

“As more travelers use their digital options, like computers and smartphones to research travel destinations, we want ExperienceGR.com to be an engaging, responsive and helpful website that reflects the beauty of this region and encourages people to travel to Grand Rapids and Kent County,” said Doug Small, president and CEO, EXGR.

In 2016, ExperienceGR.com has also won several other awards:

AVA Digital Award, Gold: ExperienceGR.com

AVA Digital Award, Platinum: video, “Frederik Meijer Gardens: A Grand Rapids Treasure”

MarCom Awards, Gold: ExperienceGR.com 

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