Food Service & Agriculture, Marketing, PR & Advertising, and Retail

Brewery re-brands itself

March 31, 2016
| By Pat Evans |
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Bell's Brewery rebranding beer bottles
Galesburg-based Bell's Brewery is rolling out re-branded packaging for its beers. Photo via

One of the pioneers of craft beer in the region is changing its look.

Bell’s Brewery said this week that it will undergo logo and packaging changes this year.

The 30-year-old brewery’s founder, Larry Bell, and its VP — his daughter, Laura — have worked with a team to update the company’s branding.

The desire was to create an image that highlights each style of beer and is consistent with the history of Bell’s.

The new labels will clean up the look and highlight the artwork that has helped build the brand.

The neck labels will all feature a cleaner Bell’s Brewery logo, with label colors changing based on the brands.

The brand change will be implemented over time to cut down on waste.

“We’re proud of where we’ve been and are just as excited about where we’re going,” says a blog post by the Galesburg-based brewery.

“This is the culmination of 30 years of inspired brewing. Our anniversary and Funvitational were just the beginning of the next chapter for our family owned brewery — one that we are excited to share more about in the months ahead.”

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