Pop-up retailer signs lease downtown
A pop-up lifestyle apparel brand in the city has signed a lease for a permanent space downtown.
The Grand Rapids Downtown Market said that The Oddest Supply Co. has signed a long-term lease for space in the indoor Market Hall.
Oddest Supply sells “fresh, new looks” incorporating streetwear and coastal styles with a Michigan edge.
Owner Edgar Hernandez launched the business during ArtPrize 2014, and since ArtPrize 2015, it has resided in the Market Hall as a pop-up vendor.
Sales and foot traffic have increased ever since it began operating in the Market Hall, prompting Hernandez to become a permanent tenant.
The brand also plans to utilize Downtown Market event spaces as a way to connect art, music and other pastimes in one place together for the Grand Rapids community.
Hernandez said Oddest Supply wants to “continue placing importance on connectivity with the people who inspire us and wear our clothing.”
In addition to the Market Hall, Hernandez said Oddest Supply will be making pop-up appearances at music festivals, block parties, street fairs and other locations this summer.
Hernandez is a Grand Rapids native and a graduate of Northwood University.
He began Oddest Supply after pursuing an interest in graphic design and enrolling in a class at Kendall College of Art and Design.