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Auto supplier develops intersection detection device

April 4, 2016
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Early Warning Intersection Device
The Early Warning Intersection Device uses alert systems that warn the driver of an approaching intersection and ultimately braking the vehicle for a safe stop. Courtesy Marcus Automotive

A Holland automotive interior manufacturer is making intersections safer.

Marcus Automotive has partnered with Safer Technology Solutions to develop the “Early Warning Intersection Device,” which is designed to reduce and potentially eliminate accidents at intersections.

The patent-pending device was created by STS President Thomas Vanden Berg of Park Township, and his sons Scott and Doug Vanden Berg, and Marcus Automotive led the commercialization of the device.

“We created this technology with the encouragement of my wife, Karen,” Vanden Berg said. “The daily reminder of memorials at intersections inspired the effort to reduce or eliminate such tragedies.”

How it works

The Early Warning Intersection Device uses multiple driver alert systems that warn the driver of an approaching intersection through audible and visual cues, and ultimately braking the vehicle for a safe stop.

The system is powered by information strips either embedded in or applied to the surface of the road. The strips communicate with the car’s system, alerting it to an upcoming stop. If the driver does not engage the brakes, the system will issue alerts in two phases — “stop sign approaching” and “stop now.”

The alert for an approaching stop sign is a visual and verbal announcement, while the “stop now” directive is also a visual and verbal announcement, but followed by a 10-second delay after which an automatic breaking system will engage.

Technology used in the EWID is purported to be more reliable in severe weather than technology using cameras, lasers and radar, and the EWID does not require GPS updates to recognize changing intersections and traffic patterns. It also alerts drivers to school zones and construction zones, and temporary road strips can be laid down to modify areas of concern in real time.

“This technology has the ability to save lives by changing the way we drive,” said Jon Marcus, president of Marcus Automotive. “A strong (original equipment manufacturer) could create endless opportunities using the Early Warning Intersection Device.”

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