Coffee company signs Meijer deal
A local coffee company is getting a big retail boost.
Prospectors Cold Brew said today that it has signed a deal with Meijer to put its products into more than 200 Midwest stores.
The company said it will “replace a national brand” in Meijer stores later this spring.
Flavors at Meijer will include original, extra strength and almond maple, with more flavors likely in the future.
The deal will quadruple the company’s weekly production, and Prospectors will add three employees to help keep up with the new demand.
“A goal for us has always been to be see our cold-brew coffees on the shelves in Meijer stores, and we’re excited to see our products being made accessible to as many people as possible,” said David Wentworth, co-founder, Prospectors Cold Brew.
The company, started by Wentworth and Eric Pearson, originally set out to make a coffee drink for those seeking low calorie and low-sugar drinks.
Prospectors is located in the Incubator Kitchen at the Downtown Market in Grand Rapids, where its 16-hour steeping, filtering and hand-bottling process takes place.
“We’re now looking to expand our operations and focus on garnering national distribution — all the while being thankful that the Incubator Kitchen in the market has provided us with the tools necessary to create and grow our business to where it is now,“ Wentworth said.
Its products can also be found at Kroger, SpartanNash and Fresh Thyme locations and other local markets.
“Prospectors is a prime example of the success and growth we like to see our Incubator Kitchen tenants achieve,” said Mimi Fritz, president and CEO, Downtown Market. “The Incubator Kitchen strives to foster entrepreneurship, good food and community to develop an ecosystem of good food businesses as part of Grand Rapids’ identity.”