Manufacturing, Marketing, PR & Advertising, and Technology

Furniture maker re-designs website

April 27, 2016
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Haworth website re-design screenshot
Photo via haworth.com

An office furniture maker in the region has re-designed its website to provide an improved user experience.

Haworth of Holland worked with Grand Rapids technology firm Springthrough, which built the new website, www.haworth.com.

Cole Grysen, web marketing specialist at Haworth, said the company’s website was performing well, but Haworth wanted to improve the user experience for the future.

“We conducted research to understand future behavior and preferences,” Grysen said.

Updates to the website include improved ability to search the various products and brands Haworth manages globally.

The website also includes features to provide information and inspiration on interior design and space planning.

It’s been three years since Haworth last made major changes to its website.

“We are proud to help Haworth think about their long-term technology strategy,” said Jeff Williams, president, Springthrough.

Springthrough previously worked with Haworth on its direct-to-consumer website, www.store.haworth.com, which won a website of the year award.

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