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PR industry names PRoof Award winners

May 6, 2016
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WMPRSA 2016 PRoof Awards
Hundreds of PR professionals came out to the Amway Corporate Hanger at Ford airport for the WMPRSA's 2016 PRoof Awards. Courtesy WMPRSA

The year’s best public relations work from West Michigan was recognized last night during the PRoof Awards.

Hundreds of public relations professionals gathered in the Amway Corporate Hanger at Gerald R. Ford International Airport for the event, where nearly 100 awards were handed out.

The West Michigan Chapter of the Public Relations Society of America, or WMPRSA, hosts the PRoof Awards annually.

Some of the night’s biggest winners stood out during the event.

Rosalynn Bliss, mayor of Grand Rapids, was honored as Communicator of the Year for “highly effective use” of news media, social media, the web and interpersonal communications in her successful campaign for mayor.

John Helmholdt, executive director of communications and external affairs at Grand Rapids Public Schools, was honored as PR Professional of the Year for spearheading the 25 year, $175-million bond campaign for the school district. He’s given more than 80 presentations and works closely with GRPS Superintendent Teresa Weatherall Neal in lobbying for the future of GRPS.

Val Lego, reporter and anchor at WZZM TV, was recognized as Media Person of the Year for her advocacy pieces through her media role, hosting various public events, speaking to student groups and other work to further the missions of community nonprofits.

Sarah Pazdziora, of SeyferthPR, received the Newcomer of the Year Award.

Ty Lehner, student at Grand Valley State University, was honored with the PR Student of the Year Award.

Meijer Gardens was recognized with the Best-in-Show Award for its Japanese Garden Special Purpose Publication.

2016 PRoof Award winners

Campaigns

Community Relations

Gold: Rick Chambers and Associates for Building the Future of Learning

Gold: Truscott Rossman for Lids for Kids

Silver: Lambert, Edwards & Associates for Rainbow Child Care Kids for Canines

Silver: United Way for Champion of Change

Event and Celebration

Gold: Truscott Rossman, Lids for Kids

Gold: Meijer Gardens, Japanese Garden Opening Event

Silver: Spectrum Health, Candid Conversations

Public Service

Gold: Spectrum Health, United Way Day of Giving

Marketing — Consumer Products and Services

Gold: Lambert, Edwards & Associates, Denali Flavors 10,000 Scoop Challenge

Silver: Priority Health, Health Care Price Transparency

Marketing — Business to Business

Gold: SeyferthPR, "Pure Michigan" Micro Lending Initiative

Crisis Communications

Gold: Davenport University, Vision 2020

Internal Communications

Gold: Davenport University, Hold it for the Holidays

Integrated Communications

Gold: Experience Grand Rapids, Brewsader Beer City Passport

Silver: Grand Rapids Community Foundation, Reentry Campaign

Social Media/Blog/Viral Marketing

Gold: Lambert, Edwards & Associates, North American International Auto Show

Silver: 834, MCTA Social Media

Silver: Davenport University, Facebook strategy

Development or Fundraising

Silver: Spectrum Health, Irish Jig

Tactics

Media Relations

Gold: Grand Valley State University, Ancient Monkey Fossil

Gold: Grand Valley State University, Kindschi Hall of Science

Gold: Grand Valley State University, Steamboat Shipwrecks

Gold: Grand Valley State University, Transforming Trinkets

Gold: Harper Collins/Zondervan, Wrestling for My Life

Gold: Meijer Gardens, Japanese Garden Opening

Gold: SeyferthPR, Get Your Socks On

Gold: Spectrum Health, 3D Heart

Gold: Spectrum Health, Heart and Lung Transplant

Gold: United Way, Kent County Tax Credit Coalition

Silver: COM 616, Grant’s Ride

Silver: Davenport University, VITA

Silver: Grand Valley State University, ArtPrize Kick Off

Silver: Grand Valley State University, Mobile Safety App

Silver: SeyferthPR, Aquinas College Math Wizards

Silver: Spectrum Health, Holiday Donations

Silver: Truscott Rossman, Lakeview Announcement

Feature Story

Gold: Spectrum Health, “They Told Me Not to Let Him Go”

Gold: Spectrum Health, “His time is Not Finished”

Gold: Spectrum Health, “Jessica Transformation”

Gold: Spectrum Health, “Joey Life After Death”

Gold: Spectrum Health, “Life for Lilly Series”

Gold: Grand Valley State University, “Behind the Gallery”

Gold: Grand Valley State University, “Museum School”

Gold: Grand Valley State University, “Same Song, Different Verse”

Gold: Grand Valley State University, “Scientific Symbiosis”

Gold: SaboPR, “Hospice of Michigan News Bureau”

Silver: Spectrum Health, “Detroit Red Wings Visit”

Editorial/Op Ed

Silver: Grand Rapids Community Foundations, Op Ed for The Rapidian

Press Conference

Gold: 834, NOCH Press Conference

Silver: Grand Rapids Community Foundation, Rise With Us Press Conference

Media Kit

Silver: Grand Valley State University, Kindschi Hall of Science

Website

Gold: Amway, Global Newsroom

Gold: Experience Grand Rapids, Experience GR Website

Social Media

Gold: ArtPrize, #FoundersKeepers

Gold: Meijer Gardens, Japanese Garden Concepts

Gold: SeyferthPR, Get Your Socks On

Gold: SeyferthPR, Irish on Ionia Gold Coin Hunt

Silver: Ferris State University, #FERR1S

Silver: Grand Valley State University, #GVEggHunt

Silver: Grand Valley State University, Explore GV Series on Snapchat

Blog

Gold: Experience Grand Rapids, Meeting Minds Blog

Gold: Amway, Amway StartUp blog

Silver: Spectrum Health, Health Beat Blog

Video — Internal

Silver: Grand Valley State University, Commencement Video

Silver: Spectrum Health, Social Media Guidelines Animated Video

Video — External

Gold: Experience Grand Rapids, Beer City Brewsader

Gold: Experience Grand Rapids, FMG: A Grand Rapids Treasure

Gold: Grand Valley State University, Around Grand Valley Tour

Gold: Grand Valley State University, Kindschi Hall of Science

Gold: SaboPR, Legacy Trust Award Collection

Gold: Meijer Gardens, Railway Garden

Silver: Catholic Charities West Michigan, God’s Kitchen 45 Years

Silver: Grand Valley State University, Graduate Studies

Silver: SaboPR, Grand Rapids Community Foundation

Creative Tactic

Gold: 834, Summer Smoiree Creative

Silver: Grand Valley State University, Real-Life Snapchat signs

Silver: 834, GG Infographic

Newsletter

Silver: Mary Free Bed, Momentum Newsletter

Silver: Spectrum Health, Health Beat Newsletter

Magazine

Gold: SeyferthPR, Benchmark Magazine

Gold: Meijer Gardens, Seasons Magazine

Gold: 834, GVSU Expressions Magazine

Gold: Grand Rapids Community Foundation, Current Magazine

Silver: Grand Valley State University, Grand Valley Magazine

Silver: Aquinas College, Aquinas Magazine

Special Purpose Publication

Gold: 834, GVSU Expressions

Gold: Grand Rapids Community Foundation, 2014-2015 Annual Report

Gold: Meijer Gardens, Japanese Garden Publication

Speeches

Gold: 834, MSCPA Crisis Speech

Research and Evaluation

Gold: Experience Grand Rapids, Economic Impact of the Beer Tourism Industry

Silver: Grand Valley, Research on the Social Media Habits of its Students  

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