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Cocktail mix maker distributes to 100-plus locations

July 6, 2016
| By Pat Evans |
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Brewt's Bloody Mary mix cocktail glass
Brewt's Bloody Mary mix is made and bottled in Grand Rapids. Photo via fb.com

A local maker of a cocktail mix has secured extended statewide distribution.

Grand Rapids-based Brewt’s Bloody Mary mix said last month that it has added more than 100 locations to its distribution network in cities across Michigan, including a variety of retailers, restaurants and hotels.

The distribution is expected to double by the end of the summer.

A number of retailers carry   in Grand Rapids: The Copper Vine; G.B. Russo & Son; D Schulers Fine Wine and Spirits; Art of the Table; E.A. Brady’s; Martha’s Vineyard; Smitty’s Specialty Beverage; Kingma’s Market; Gray Skies Distillery; The Crushed Grape; Tuscan Liquors; and more.

Founders Emily Griffen and Luke Alan spent more 50 hours trying to perfect a simple Bloody Mary mix that highlights the drink, not the garnishes. The mix is made with locally sourced ingredients, including pickled jalapenos, horseradish, lemons, limes and black peppercorn.

“My business partner, Luke, and I noticed a trend with Bloody Marys: the ‘craft’ had become a race to create the most outrageous concoction,” Griffen said. “It wasn’t about the drink itself, but more about making a meal out of it. Brewt’s Mix is about making a great-tasting Bloody Mary that doesn’t need a garnish and won’t wreak havoc on your body.”

The mix is made and bottled in the city.

Griffen said the process to make Brewt's Bloody Mary can be easily scaled to accommodate future demand.

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