Meijer 'integrating' women's apparel sizes
Meijer is rolling out a new “inclusive shopping experience” for women of all sizes.
Walker-based Meijer said today it will integrate its plus-size apparel departments onto racks with all other sizes across 230 stores in the Midwest.
The integration began in June and is currently available in 15 stores.
The full switch will occur by early next year, meaning sizes S to 3X will be on one rack, allowing for shoppers to choose by trends and price, an aspect Meijer has focused on in recent years, Meijer EVP for Merchandising and Marketing Peter Whitsett said.
“This fresh approach to shopping represents a continuation of that commitment, giving our customers the trends they’re looking for, regardless of what size they wear,” Whitsett said.
The integration also will include prices, so plus-size clothing will no longer be priced higher than smaller sizes.
“We believe all our customers deserve to pay the same price for the same trends,” Meijer Softlines Group VP Annette Reppasch said.
The combining of sections also will allow Meijer to expand its styles and clothing options in the future.
Meijer has 230 stores in Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.