'Upscale' pizzeria chain entering market
A husband-and-wife team is bringing a Neapolitan pizza franchise to the region next month.
Lisa and Zachrey Hartt of Grand Rapids plan to open the state’s first MidiCi in Holland at the recently redeveloped Shops at Westshore, at 12371 James St.
Construction is nearly complete on the 3,600-square-foot restaurant, which will have an "upscale dining atmosphere" with a casual restaurant concept.
Sam Marshall, a restaurant and hotel architect and designer, designed the space.
Hiring has begun for more than 30 open positions.
MidiCi serves traditional Neapolitan cuisine with “fresh, natural, non-GMO ingredients.”
The menu features traditional and signature selections and personalized Neapolitan pizzas cooked in an open, center-stage kitchen.
Los Angeles-based restaurateurs and chefs Peppe Miele and Mario Vollera developed the menu, which also features gourmet appetizers, artisan burrats, non-GMO salads and a variety of craft beers and wines.
MidiCi said its uses authentic wood-fired ovens, custom hand built in Naples, Italy by “generations of artisanal oven makers.”
The chain's philosophy is, “People are the best thing that can happen to anyone.”
MidiCi Co-Founder Amit Kleinberger was inspired to create an atmosphere where people could share their lives with one another.
The original MidiCi restaurant opened in Los Angeles last summer, and the franchise projects opening 450 restaurants over the next eight years.