Food Service & Agriculture, Manufacturing, and Retail

Brewery distributing to Pacific Northwest

November 23, 2016
| By Pat Evans |
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New Holland Brewing Co. Dragon's Milk bottle production line
A worker at New Holland Brewing Co. inspects a new bottle of Dragon's Milk on the production line. Photo via fb.com

For the second time this month, a West Michigan brewery said it is adding the Pacific Northwest to its distribution footprint.

New Holland Brewing Co. said yesterday it will distribute to Oregon and Washington, bringing the Holland-based brewery’s network to 34 states.

New Holland has partnered with Columbia Distributing and will begin distribution in December.

Grand Rapids-based Founders Brewing Co. said this month it will begin distributing to Oregon, Washington and Idaho in the first part of 2017.

“We’re heading west to the incredible craft scene that is alive and thriving in Oregon and Washington,” said Joel Armato, director of sales operations, New Holland Brewing Co. “We’re looking forward to getting out there, meeting people and bringing some great flavors from the Midwest to our craft brothers and sisters in the Northwest.”

New Holland will send its year-round bourbon-barrel stout, Dragon’s Milk, out west first, then filling behind it with other products. Launch events will be announced in the next several weeks.

New Holland poured beers, including Dragon’s Milk, at the Oregon Brewers Festival earlier this year.

Columbia Distributing VP of Craft and Import Jesse Ferber said the Pacific Northwest is a hard region to crack into as an outside brewery, but New Holland’s lead with Dragon’s Milk works.

“We’ve reached the point where just another IPA won’t cut it,” Ferber said. “We looked very hard at a number of Midwest brewers over the past year. New Holland’s portfolio is distinctly different from most other brewers. Their unique styles are well positioned to thrive in the largest share craft market in the country.”

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