Footwear brand wins awards for innovation
A footwear brand in the area has won a pair of awards for its innovation.
Wolverine, a brand of Rockford-based Wolverine Worldwide, a footwear and apparel maker, said this month it was recognized with a Best of the Best recognition from Field & Stream and the GP100 award from Gear Patrol.
The awards recognize innovative product design.
The Wolverine Crossbuck Waterproof LX has been named the 2016 Best of the Best hunting boot by Field & Stream.
Thirteen products were selected for the honor.
The Wolverine Crossbuck hunting boot features Arctic Grip, a “groundbreaking technology” from Vibram with “unparalleled grip and performance” on slippery, wet ice.
The rubber lug outsole is made from two compounds for maximum traction on wet and dry ice. A wide lug design allows maximum surface contact for performance on varied terrain, while a 90-degree breaking heel aids in steep descents.
The Crossbuck also features Wolverine’s EPX anti-fatigue technology, which brings comfort closer to the foot, as well as a reinforced toe and heel for protection and durability.
Waterproof Plus breathable membrane combined with 400 grams of Thinsulate Ultra insulation helps feet stay dry and warm.
Field & Stream calls the boot a game changer, saying, “The Vibram Arctic Grip outsole allows a hunter to truly get a grip on icy surfaces. The secret sauce is a specialty rubber compound that uses fillers.”
Boot customization service
The recognition is the “highest honor” Gear Patrol awards to “superlative products.”
“After reviewing hundreds of products released over the past year, our team is happy to award the Wolverine Workshop to be a 2016 GP100 Winner,” said John Zientek, writer and editor, Gear Patrol.
Through the Wolverine Workshop service, consumers can create a "personalized design" from Wolverine’s Original 1000 Mile boot pattern, choosing from premium upper materials, including Horween leather and Charles F. Stead suede, ranging in colors from classic brown to hot pink. Consumers are also able to customize the outsole, eyelets, laces, stitching colors and monogram.