Food Service & Agriculture, Real Estate, and Retail

Gastro pub filling riverfront vacancy

January 19, 2017
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Promenade Building Rockford
The Promenade Building stands along the Rogue River in downtown Rockford. Courtesy Essence Restaurant Group

A former riverfront restaurant space in the area has landed a new tenant to fill the vacated spot, which has been empty since last summer.

Grand Rapids-based Essence Restaurant Group said today it will open The Green Well Rockford in the former Reds on the River space, at 8 E. Bridge St. NE.

The space in the Promenade Building is being prepared for an early summer 2017 opening.

The Green Well Rockford has signed a 10-year lease for the space.

Victoria Mitchell from Grand Rapids-based Ben Muller Realty Company facilitated the agreement between the restaurant group and the building’s owner, Daniel Trierweiler of DJT Properties.

Details of the agreement were not disclosed.

The Green Well Rockford will have indoor seating for 120 and capacity for 60 in the outdoor patio.  

Essence plans hire 35 to 40 employees to run the facility.

The Green Well Rockford menu will be similar to the menu at The Green Well location in Grand Rapids, but as Essence gets acquainted with the tastes of Rockford patrons, it will add some local flair. 

The restaurant group said Rockford’s focus on local retail and dining and the area’s growth contributed to its decision to move into the community.

The company said the Rockford location is the first in what could be additional Green Well locations across the region. The Grand Rapids location opened in 2007.

“Our Rockford location will allow the start of future growth for The Green Well brand, without diluting what we have created on Cherry Street in Grand Rapids," said James Berg, managing partner, Essence Restaurant Group

Once the new establishment’s build out is complete, the Promenade Building will have two new retail spaces located on either side of the restaurant.

“We are already talking to some upscale local retailers that are interested in these spaces,” Mitchell said.

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