Health Care, Real Estate, and Retail

Health club franchise opening location

February 15, 2017
| By Pat Evans |
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Planet Fitness
The Planet Fitness franchise promotes a judgment-free environment at its clubs. Photo via fb.com

A new health club is set to open in Grand Rapids.

Planet Fitness said yesterday it will open a 24,000-square-foot location at 2807 Lake Michigan Dr. NW on Feb. 24.

The club will host a ribbon cutting on March 6.

Club amenities

Planet Fitness features a variety of cardio machines and strength-training equipment, a 30-minute express circuit, locker rooms with showers, 28 televisions, HydroMassage beds, massage chairs and tanning options.

The club is open 24 hours, seven days a week.

Planet Fitness prides itself on its Judgment Free Zone, which includes a Lunk Alarm meant to create a “hassle-free, non-intimidating environment.”

The club also offers pizza on the first Monday of every month and bagels on the second Tuesday, “as a reminder that it’s okay to treat yourself every once in a while.”

“We’re confident that our encouraging and hassle-free environment will be a welcome addition to the community,” said Pat Schafer, franchisee, Planet Fitness.

Planet Fitness

Newington, New Hampshire-based Planet Fitness was founded in 1992.

The chain has more than 8.7-million members at more than 1,200 locations in 47 states and several countries.

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