Food Service & Agriculture, Marketing, PR & Advertising, and Sports Business

Major League Soccer names food brands as 'official snacks'

March 2, 2017
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Kellogg Pringles chips can
Pringles, a brand of Battle Creek-based Kellogg Company, was launched in 1956. Photo via

A pair of snack brands are hitting the soccer field with a multi-year partnership.

Battle Creek-based Kellogg Company said today it signed a deal for its snack brands Cheez-It and Pringles to become the “official snacks” of Major League Soccer, or MLS.

The partnership is a multi-channel approach with brand integration across digital, video, content, in-stadium exposure and on-site activation at key MLS events.

Carter Ladd, VP of business development for MLS, said Cheez-It and Pringles are “storied brands” with a “shared history of delivering fun and engaging experiences that bring sports fans together.”

He said MLS is “excited” to welcome both brands to the “MLS family.”

As part of the partnership, Cheez-It and Pringles are launching the Kick it with the Pros Sweepstakes.

Five fans and their guests will be selected to win the grand prize: a VIP all-access trip for two to the 2017 MLS All-Star week in Chicago, where winners can participate in an exclusive camp hosted by MLS legends, culminating in playing in a soccer match.

The winners will also enjoy a meet-and-greet with select MLS players and coaches, all-access passes to the 2017 MLS All-Star Game on Aug. 2 at Soldier Field in Chicago and exclusive MLS swag, among other perks. 

In addition, 100 first-prize winners will receive $100 worth of MLS merchandise.

Fans can enter the Kick it with the Pros Sweepstakes for a chance to win by using the hashtag #KickItEntry on Twitter.

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