Fast-casual restaurant chain launches deliveries
A fast-casual restaurant chain with multiple locations in greater Grand Rapids has begun offering delivery.
Panera Bread said the Grand Rapids market is one of the first markets in the country where it is launching its new delivery option.
Of the 10 locations listed in the Grand Rapids market, nine of them are now offering the delivery service. The one exception is the Panera Bread located in RiverTown Crossings in Grandville.
A representative from Panera Bread said Grand Rapids was part of 21 test markets launched in 2015-2016, and now the service is being expanded nationally.
The company plans to roll out delivery to 35-40 percent of its more than 2,000 locations by the end of 2017.
The delivery service is available to customers within an eight-mile radius of Panera Bread locations offering the service.
Customers can place their orders via Panerabread.com or the MyPanera app. The full Panera menu is available for delivery.
Customers must have a $5 minimum order to qualify for the delivery service and will be charged a $3 delivery fee.
Panera Bread said there’s an “unmet need” for “healthful, high-quality” delivery options, which it hopes to meet with the service.
The company said its service has generated 250 jobs in the Grand Rapids market for drivers.
The delivery service joins Panera’s Rapid Pick-Up service, which allows customers to place an order online for pickup at a pre-determined time. These orders can be placed up to two weeks in advance.