Lakeshore, Marketing, PR & Advertising, and Nonprofits

Nonprofit launches $4M fundraising campaign

April 21, 2017
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"No More" campaign fliers
Fliers for the "No More" campaign against domestic and sexual violence line a wall. Photo via fb.com

A nonprofit in the region focused on helping female survivors of domestic and sexual violence has launched a $4-million fundraising campaign.

The Holland-based Center for Women in Transition, or CWIT, announced the launch of the Forward Together campaign during its annual Reach for the Stars event last night.

The nonprofit said it hopes to reach an initial goal of $2.25 million by the close of 2017, with a longer-term goal of more than $4 million.

The organization has raised $2,061,250 toward the first milestone goal, having received an anonymous early match gift of $500,000.

The money raised through the campaign will be used for capital improvements, endowment and programming.

Beth Larsen, executive director for CWIT, said the launch of the campaign coincides with the organization’s 40th anniversary.

The organization, which serves Ottawa and Allegan counties, provides emergency shelter, trauma therapy for adults and children, forensic sexual assault nurse examinations, supportive housing and violence prevention programs and education.

Its mission is to “respond to, reduce and prevent” domestic and sexual violence.

“The prevalence of domestic and sexual violence in our communities requires flexible, innovative approaches that meet survivors where they are at,” Larsen said.

She said the campaign will ensure the CWIT has the financial resources necessary to “do just that,” while also “expanding our efforts to prevent abuse from occurring.”

Mike Hill and Colleen Hill, co-chairs of the campaign, said the CWIT has shown “fiscal responsibility” and is “vital” to the communities it serves.

“Victims, survivors and their families deserve a safe place to come for shelter, counseling, housing support and therapy now and in the future,” the Hills said.

CWIT said an increasing need for services and unstable government funding are behind the campaign.

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