Human Resources, Marketing, PR & Advertising, and Nonprofits

PR industry names PRoof award winners

May 5, 2017
Print
Text Size:
A A
Amy LeFebre
Amy LeFebre. Courtesy WMPRSA

The West Michigan chapter of a national public relations society honored the region’s best PR efforts of the year last night.

At the annual PRoof Awards ceremony at Studio D2D's City View Venue in Grand Rapids, the West Michigan of Public Relations Society of America, or WMPRSA, doled out 117 awards.

The awards recognize the year’s best PR programs, projects and people. This year, the Greater Salt Lake/Utah Valley PR chapter judged the submissions and selected the winners.

Fred Keller, founder of Cascade Engineering and Talent 2025, was honored as Communicator of the Year for his communications and relationship development.

Amy LeFebre, senior account executive at Truscott Rossman, was honored as PR Professional of the Year for professionalism toward clients, compassion to local nonprofits and service in the community.

Mark Sanchez, senior writer at MiBiz, was recognized as Media Person of the Year for his reporting style and stories.

“He is the embodiment of a quality professional journalist,” the WMPRSA said.

Heather Halligan, marketing specialist at Hungerford Nichols, was honored as Newcomer of the Year. A marketer for the past 10 years, Halligan began her PR career in 2014. WMPRSA said “her ideas have helped invigorate the West Michigan chapter.”

WMPRSA

WMPRSA has 120 members living in the western half of the Lower Peninsula of Michigan, from Benton Harbor to Traverse City.

Its mission is to help PR professionals develop and sustain their industry knowledge, skills and standards.

2017 PRoof Awards winners

Campaigns

Community Relations

Gold — Bissell Pet Foundation, Empty the Shelters

Silver — Truscott Rossman, West Michigan Shoreline Regional Development Commission Port Day

Reputation/Brand Management

Gold — Truscott Rossman, Blue Cross Blue Shield of Michigan Farmers Markets

Gold — COM 616, Comcast Michigan

Silver — Diocese of Grand Rapids, Bishop’s Catholic Schools Initiative

Events and Celebration

Gold — Bissell Pet Foundation, Empty the Shelters

Gold — Zondervan Publishing, NYC Launch for “The Broken Way”

Silver — Davenport University, Celebrating 150 Years

Silver — Hungerford Nichols, 75th Anniversary & Celebration

Silver — Truscott Rossman, Beacon St. Ignace Shores Opening

Public Service

Gold — Heart of West Michigan United Way, Food from the Heart

Gold — Kalamazoo Community Foundation, Regional Collaboration with Help Now! Fund

Silver — Heart of West Michigan United Way, Fill the Car

Public Affairs

Gold — Sabo PR, KCDA Millage Campaign

Gold — SeyferthPR, West Michigan Policy Forum

Marketing Consumer Products and Services

Gold — Lambert Edwards and Associates, Denali Flavors 10,000 Scoop Challenge

Silver — Priority Health, Diabetes Awareness Month 2016

Crisis Communications

Silver — Grand Valley State University, Sexual Assault/Campus Lighting

Silver — Sabo PR, Wyoming Tornado

Silver — Truscott Rossman, TBAISD

Internal Communications

Silver — Spectrum Health, InSite Intranet

Multicultural PR

Gold — SeyferthPR, Pure Michigan Micro Lending Initiative

Integrated Communications

Gold — Experience Grand Rapids, Cocktail Week GR

Silver — Grand Rapids Community Foundation, Planned Giving Campaign

Social Media/Blog/Viral Marketing

Silver — 834 Integrated Communications, SheFit Shark Tank

Silver — Lambert Edwards, NAIAS Digital Strategy

Development or Fundraising

Gold — West Michigan Center for Arts + Technology, Leave Your Mark Campaign

Gold — SeyferthPR, Grand Rapids Public Schools Turkey Trot 2016

Gold — Mel Trotter Ministries, Fund the Truck Campaign

Silver — Meijer Gardens, “Why I Give” Video Series

Silver — Grand Rapids Community Foundation, New Philanthropists

Silver — Aquinas College, Our Lady Seat of Wisdom Chapel

Tactics

Media Relations

Gold — Zondervan Publishing, “Go Big or Go Home” Book Launch

Gold — Spectrum Health, Vein Center

Gold — Priority Health, Diabetes Awareness Month 2016

Gold — Grand Valley State University, Antibiotic Resistance Research

Silver — Spectrum Health, Toxic Shock Syndrome Awareness

Silver — Spectrum Health, Music Therapy Program

Silver — SeyferthPR, Give a Hand Michigan

Silver — Blue Blaze PR, World’s Longest Ice Cream Dessert

Silver — Bissell Pet Foundation, Empty the Shelters

Silver — Aquinas College, Translation & Interpretation Program

Silver — 834 Integrated Communications, WMCAT White House Award

Feature Story

Gold — Blue Blaze PR, Flint in 48 Hours

Gold — Diocese Grand Rapids, Momentum Magazine Article

Gold — SeyferthPR, “McFamily: The Curtis Quintuplets”

Gold — Grand Valley State University, “Inside-Out Program”

Gold — Grand Valley State University, “Hot Ideas and Inventions”

Gold — Grand Valley State University, Louie the Laker

Gold — Grand Valley State University, “A Team of Their Own”

Gold — Grand Valley State University, Puppeteering Professor

Gold — Spectrum Health, “A Blessing I Didn’t Expect”

Gold — Spectrum Health, “A Dying Child’s Spirit Shines”

Gold — Spectrum Health, “An Awesome Life”

Gold — Spectrum Health, “I Didn’t Fight Alone”

Gold — Spectrum Health, “Life for Lily”

Gold — Spectrum Health, “Mighty Boy Defies the Odds”

Gold — Spectrum Health, “Peter Lombardo’s Miracle”

Gold — Spectrum Health, “We Are Not Walking Out of Here Without Her”

Editorial/Op Ed

Gold — Truscott Rossman, Sky’s the Limit Op-Ed

Gold — Grand Valley State University, Latino Student Success

Silver — SeyferthPR, Donald Rumsfeld Op-Ed 

Press Conference

Gold — 834 Integrated Communications, WMCAT’s Leave Your Mark

Gold — Miller Johnson, Arena Place Media Day

Gold — SeyferthPR, Polar Army

Gold — SeyferthPR, Michigan Cherry Institute Salutes Michigan McDonald’s

Silver — 834 Integrated Communications, The Pulse ER for North Ottawa Community Health System

Media Kit

Gold — 834 Integrated Communications, Gray Skies Distillery

Silver — Zondervan Publishing, “The Pug List”

Website

Gold — Aquinas College, Website Re-Design

Gold — Grand Valley State University, GVNow Re-Design

Gold — The Right Place, Main Website

Social Media

Gold — Bissell Pet Foundation, Empty the Shelters

Gold — Sabo PR, “Elves and More”

Gold — SeyferthPR, Mayor’s Greening Initiative

Gold — Spectrum Health, Health Beat

Gold — ArtPrize, Award Video Series

Blog

Silver — Spectrum Health, Health Beat Blog

Video — Internal

Gold — Davenport University, 150th Anniversary Video

Silver — Grand Valley State University, December 2016 Commencement Video

Video — External

Gold — Lambert Edwards, “Plackers Dental Flossers”

Gold — Sabo PR, Children’s Health Center

Gold — Sabo PR, Make-A-Wish Michigan

Gold — Grand Valley State University, 2016 Holiday Greeting

Gold — Grand Valley State University, Gratitude Project

Gold — Grand Valley State University, Health North Groundbreaking

Silver — The Right Place, Success Stories

Silver — Spectrum Health, Pill-Sized Pacemaker

Silver — Spectrum Health, Titanium Jaw Implant

Silver — Grand Valley State University, Mascot Cleaning Campus

Creative Tactic

Gold — Grand Valley State University, “Snap GV Project”

Silver — SeyferthPR, Bird in Hand Serves Up Scholarships

Newsletter

Gold — The Right Place, RPI Insider Newsletter

Gold — Priority Health, Employee Insider Newsletter

Gold — Priority Health, Member Health Journal

Silver — Mary Free Bed, Momentum Newsletter

Silver — Grand Rapids Ford International Airport, Airport Connections Newsletter

Brochure

Gold — Experience Grand Rapids, 2017 Visitors Guide

Gold — Grand Valley State University, 2016 Economic Impact Brochure

Gold — Meijer Gardens, Summer Concert Series Mailer

Silver — 834 Integrated Communications, OnSite Wellness

Silver — Experience Grand Rapids, Music Trail Brochure

Magazine

Gold — Grand Valley State University, Grand Valley Magazine

Gold — Grand Rapids Community Foundation, Current Magazine

Gold — Meijer Gardens, “Seasons” Magazine

Gold — Davenport University, DU Review Magazine

Gold — Diocese Grand Rapids, FAITH Grand Rapids

Silver — SeyferthPR, BenchMark Magazine

Silver — 834 Integrated Communications, GVSU Expressions Magazine

Special Purpose Publication

Gold — Diocese Grand Rapids, Annual Report

Gold — Grand Valley State University, Talking Points Card

Gold — Meijer Gardens, Mimmo Paladino Exhibition Catalog

Gold — Spectrum Health, “Spectrum Health InFocus”

Silver — Sabo PR, Children’s Healing Center Year-End Recap

Silver — Grand Rapids Community Foundation, 2015-2016 Annual Report

Silver — 834 Integrated Communications, GVSU Expressions Publication

Best in Show Award

Meijer Gardens, Summer Concert Series Mailer

Recent Articles by Rachel Watson

Editor's Picks

Comments powered by Disqus