Amway introduces bath and body brand
Amway is rolling out a number of bath and body care products under a new brand.
The Ada-headquartered company said this spring it launched the G&H bath and body brand “for the whole family.”
The G&H brand features three complementary lines, G&H Nourish+, G&H Refresh+ and G&H Protect+, all featuring “naturally inspired ingredients and eco-sensitive packaging.”
Amway said the new products blend botanical extracts with other “scientifically advanced ingredients.”
Jackie Nickel, Amway chief marketing officer for the Americas, said the company wanted to create a bath and body collection that “not only addresses the diverse health and skincare needs of families, but also helps to protect the environment and our future.”
“We took inspiration from our own certified organic farms and used exclusive blends that combine botanical extracts with our scientific expertise,” Nickel said.
All G&H washes and bar soaps are biodegradable and formulated without sulfates or anti-bacterial chemicals like triclosan.
Each formula is wheat-free, contains no animal ingredients and has been dermatologist- and allergy-tested to minimize the risk of irritation.
The company also paid particular attention to the environmental impact of the new lines.
G&H products are made using 100-percent wind power and all bottles and cartons are 100-percent recyclable and packaged in “innovative” bottles designed to use less overall plastic per unit.
Amway also delivers eco-efficient refill pouches for multiple products.
Each Nourish+ product includes shea butter, organic pumpkin seed oil and orange blossom honey for the “best overall moisturizing effect of the many widely used varieties of honey.”
Products: body lotion, body wash, complexion bar and hand cream.
The line is designed to refresh, hydrate and sooth skin with lightweight and gentle formulas infused with aloe, grapeseed extract and green tea extract, delivering “healthy-looking skin.”
Products: body milk and body-wash gel.
The line is designed to deep clean to remove impurities and gently protect skin with “exclusive, targeted deodorizing technology” and a "skin-defending" botanical blend of white tea, natural minerals and bilberry extract.
Products: concentrated hand soap, bar soap and deodorant or antiperspirant roll-on.