Lakeshore, Real Estate, and Small Business & Startups

Real estate firm merges with company

June 8, 2017
| By Pat Evans |
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Greenridge Realty Shores of South Haven office
The Shores of South Haven is one of Greenridge Realty's 20 offices. Courtesy Greenridge Realty

A real estate firm in the region has merged with a local residential brokerage.

Grand Rapids-based Greenridge Realty said yesterday that South Haven-based Shores Real Estate, at 300 Kalamazoo St., is now part of Greenridge Realty.

Terms of the deal were not disclosed.

Shores will oprate as Greenridge Realty Shores of South Haven.

Greenridge President and Co-owner Tom Paarlberg saw an opportunity to grow in South Haven and found Shores Real Estate Founder Jay DeBruyn, who was looking for a succession plan for the brokerage he started in 1976.

“We are excited to add this talented, experienced group of agents to our larger Greenridge team,” Paarlberg said. “They know this market well, and we hope to further enhance what they’re doing here.”

Stephen Earls, an associate broker at Shores, will take over as broker-manager of the South Haven office.

The merger extends Greenridge farther beyond its previous southern reach of Saugatuck and Douglas. Greenridge also reaches east to Grand Rapids and up to Ludington.

“We intend to keep doing what Shores has done so well in the past and enhance that with the knowledge and experience that Greenridge brings to the table,” Earls said.

The merger allows DeBruyn to provide a succession plan for the associates within his firm. DeBruyn said he received interest from multiple brokers for a merger.

“Our mission has always been and still is to sell the sizzle of South Haven,” DeBruyn said. “We’ve loved seeing this community grow and succeed, and we remain committed here for the long-term.”

Greenridge Realty was founded in 1980 and now has 20 locations and 400 sales associates.

“We remain committed to West Michigan,” Greenridge VP of Branch Development Walter Perschbacher said.

Greenridge’s expansion is expected to continue as ownership transfers from co-owners Tom Paarlberg and Chip Perschbacher to eldest sons Adam Paarlberg and Walter Perschbacher.

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