Appliance maker signs deal with homebuilder
A West Michigan appliance maker has re-upped a four-year contract with one of the nation’s largest homebuilders.
Benton Harbor-based Whirlpool Corporation said last month it signed an exclusive agreement with Atlanta-based PulteGroup to feature appliances by five Whirlpool Corporation brands in Pulte’s new homes.
"PulteGroup shares our passion for high-quality products and commitment to make lives better," said Bob Bergeth, general manager of contract builder sales, Whirlpool Corporation.
"Our products help builders succeed by making an impact on consumers' lives through purposeful technology, making them a natural fit for PulteGroup's Life Tested home designs that blend functional design with innovation."
PulteGroup homes will feature Amana, Whirlpool, Maytag, KitchenAid and Jenn-Air brand appliances in the roughly 50 markets the homebuilder serves.
"With Whirlpool, we have the opportunity to partner with a company that shares our commitment to quality, innovation and customer service," said Chuck Chippero, director of strategic sourcing, PulteGroup.
"Whirlpool has an extensive portfolio of appliances and brands that allow us to provide products that can meet the specific needs of the different homebuyer groups we serve."
The two companies also collaborated in October 2015 during PulteGroup’s Kitchen Throwdown event, during which six supplier teams built a kitchen vignette for consumer segments.