Manufacturing, Retail, and Sports Business

Hunting company acquires ex-adversary

July 11, 2017
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ScentLok bow hunter
Muskegon-based ScentLok Technologies makes "odor-adsorbing" hunting apparel. Photo via

A lakeshore manufacturer of scent-controlling products for hunters has acquired an out-of-state hunting company and former courtroom foe.

Muskegon-based ScentLok Technologies said last week it finalized its acquisition of Cannon Falls, Minnesota-based Robinson Outdoor Products, bringing all of Robinson’s assets under the ScentLok umbrella.

Robinson, the parent company of the ScentBlocker clothing line and several other lines, filed for bankruptcy in April.

Terms of the deal, which includes all the brands, assets, patents and intellectual properties of Robinson, were not disclosed.

“The Robinson portfolio of products and loyal customers is powerful and wide-ranging,” ScentLok Technologies Owner and CEO Patrick Hylant said. “Our company’s goal is to offer total odor-management solutions, while maintaining the highest levels of customer satisfaction, and this acquisition will help us fulfill that mission. We don’t need to be the biggest. We just want to be the best.”

In a statement posted to the Robinson Outdoor Products website, the company says it had maintained a “strategic association” with ScentLok for more than a decade, and the acquisition represents a stronger alliance toward a shared goal.

“Today, our organizations have become aligned in a more formal and permanent way,” the statement says. “This collaboration will further separate our trusted products from others on the market.”

Expanded portfolio

Hylant said ScentLok’s R&D team has already begun work on improving and finding further applications for Robinson’s products, and ScentLok customers “can expect to see some of that DNA incorporated into new products as early as next year.”

ScentLok plans to continue investing in Robinson’s ScentBlocker and other brands and keep them separate from the ScentLok name and product lines.

ScentLok anticipates that all operations will be consolidated into ScentLok’s existing Muskegon offices and distribution centers.

Legal case

The two companies have a bit of history, as ScentLok sued Robinson in 2016 over the latter’s claims that its Trinity Technology line, which integrates synthetic odor-blocking technology into clothing, was more effective than ScentLok’s products.

ScentLok was awarded $3.8 million in damages and lost profits by a Michigan jury. 

However, the jury’s ruling was later overturned by the presiding judge in January. Robinson filed for bankruptcy several months later, citing a trend of financial struggles in the outdoor industry.

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