Banking & Finance, Marketing, PR & Advertising, and Sports Business

Bank signs jersey sponsorship with Detroit Pistons

July 28, 2017
| By Pat Evans |
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Ish Smith Detroit Pistons home jersey Flagstar Bank sponsor
Detroit Pistons guard Ish Smith holds up the team's home jersey with the Flagstar Bank logo on the front. Photo via fb.com/by Chris Schwegler

A bank with a major presence in West Michigan has signed a jersey sponsorship deal with the Detroit Pistons.

Troy-based Flagstar Bank said this week it signed the deal to be the first jersey sponsor in the history of the Pistons franchise.

The sponsorship also makes it the “official banking and mortgage sponsor” of the Pistons.

The Pistons are the tenth NBA team to sign a jersey sponsorship deal.

Financial terms of the deal were not disclosed.

"Beyond putting the Flagstar name on our Pistons jerseys, we will be partnering on an education initiative that will benefit schoolchildren in Detroit,” Pistons Owner Tom Gores said. “I'm really proud that this is more than just a business and marketing initiative. It's about working together to support the revitalization of our city.”

The Flagstar Bank logo will be placed on the front of the Pistons jerseys beginning this year.

The partnership also means Flagstar Bank will be the sponsor of the Pistons’ Math Hoops program, which is a basketball board game, curriculum and academic program for students in metro Detroit.

Math Hoops helps students learn math skills through NBA player statistics.

The sponsorship also includes in-arena digital and static signs throughout Little Caesars Arena, where the Pistons will begin playing this season.

Last year, the Detroit Pistons’ G League affiliate, the Grand Rapids Drive, had Metro Health as a jersey sponsor. Midland-based Chemical Bank is a sponsor of the Drive.

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