Human Resources, Lakeshore, and Manufacturing

Auto supplier hires VP of manufacturing operations

October 3, 2017
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Jorge Martell
Jorge Martell. Courtesy ADAC Automotive

An auto supplier in the region has named a new vice president with two decades of international experience.

Muskegon-based ADAC Automotive said last week it hired Jorge Martell as its VP of manufacturing operations.

Martell will direct multi-site manufacturing operations, including lean manufacturing techniques, quality, cost reduction, delivery, safety, customer satisfaction, employee relations, visual controls and plant and associate performance measures through a team of managers and supervisors.

“We are very pleased to welcome Jorge to ADAC and to West Michigan,” ADAC President and CEO Jim Teets said. “His experience will further ensure our customer and employee satisfaction, and we are looking forward to implementing his ideas to improve the efficiency of our associates, materials and machines.”

Martell’s background

Martell brings experience in engineering, operations and management to his new position.  

Most recently, he served as director of operations for ADAC STRATTEC de Mexico, where he was responsible for coordinating project management, manufacturing engineering, production, materials management, technical support and quality functions. 

Martell has also served in engineering and sales roles with STRATTEC Security Corp. in Troy, Dearborn, Milwaukee and Juarez, Mexico.

He earned an industrial and systems engineering degree from the Monterrey Institute of Technology and Higher Education in Ciudad Juárez, Mexico and an M.B.A. from The Autonomous University of Chihuahua in Chihuahua, Mexico.

ADAC Automotive

Founded in Grand Rapids in 1975, ADAC Automotive is a tier-one automotive supplier that focuses on the production of vehicle entry systems, exterior and interior door handles, exterior trim and exterior mirrors. 

The company employs more than 1,250 people at six manufacturing locations across West Michigan. 

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