Manufacturing, Nonprofits, and Retail

Footwear brand selling limited-edition boot to help veterans

November 10, 2017
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Wolverine 1000 Mile Limited Edition Coyote Boot
Courtesy Wolverine

A footwear brand is selling a limited-edition boot over the next several days — with all the proceeds going to a veteran-focused housing nonprofit.

Wolverine, a brand of the Rockford-based footwear and apparel maker Wolverine Worldwide, said yesterday that from now until Nov. 14, 100 percent of the proceeds from sales of its Wolverine 1000 Mile Limited Edition Coyote Boot will go to Operation Finally Home, a nonprofit that builds mortgage-free homes for veterans.

The boot is available at wolverine.com/heritage.

Wolverine said the goal is for its stock to sell out by Nov. 14 to maximize the benefit to Operation Finally Home. If any boots remain on Nov. 15, Wolverine will sell down the stock and keep the remaining revenue.

“Partnering with Operation Finally Home is a way to show our support for veterans and our customers (and) builders, who generously offer their time and contacts to build custom homes for veterans,” said Andrew Shripka, VP of marketing, Wolverine.

Rusty Carroll, executive director of Operation Finally Home, said the gesture is appreciated.

“What better way to honor our veterans during the week of Veterans Day than to purchase a pair of American-made boots?” Carroll said.

Wolverine is also launching a discount program through Troop ID, an identity verification system, offering veterans deals on all future Wolverine purchases.

The boot

The Wolverine 1000 Mile Limited Edition Coyote Boot is handcrafted in the U.S. and is a traditional military-style boot based on Wolverine’s original 1000 Mile boot pattern from 1914.

The boot is monochromatic from top to bottom, featuring “speed hooks,” a Vibram rubber outsole and Horween natural Marine flesh-out leather — both in a custom coyote color. It also features Goodyear Welt construction, so the boot can be re-soled and worn for many years.

Operation Finally Home

Founded in 2005, Operation Finally Home is a national veteran-focused housing nonprofit.

Its mission is to provide custom-built, mortgage-free homes to wounded, ill and injured veterans, as well as the widows of the fallen and their families.

Operation Finally Home partners with corporate sponsors, builder associations, builders, developers, individual contributors and volunteers in communities across the U.S. to achieve its mission.

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