Human Resources, Marketing, PR & Advertising, and Technology

Tech company appoints president

November 17, 2017
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Jennifer Jurgens
Jennifer Jurgens. Courtesy SalesPad

A local tech company has named its new president.

Grand Rapid-based SalesPad, a software maker, said this week it appointed Jennifer Jurgens to the role. Jurgens previously served as VP of marketing.

Matt Williams, founder and current president, will move into the role of CEO.

Current CEO Pete Eardley will serve as chairman of the newly created SalesPad Advisory Board of Directors.

“We are very excited to announce the promotion of Jennifer Jurgens to the role of president at SalesPad,” Williams said. “This change comes after several months of careful deliberation and discussion, and we are thrilled to have Jennifer step into this role. She brings a wealth of experience that positions her to continue growing SalesPad and truly take our success to the next level.”

Jurgens came on to the SalesPad team in February as VP of marketing.

During that time, SalesPad said Jurgens built a strong marketing team, launching a national brand awareness and lead generation campaign, implemented marketing automation and sales software from Hubspot and SalesForce and formalized the organization’s approach to product marketing.

She also led the planning and execution of PANELS 2017, SalesPad’s annual three-day conference for customers and enterprise resource planning, or ERP, professionals, hosted at GVSU’s Eberhard Center.

“I am excited to move into this new leadership role at SalesPad and to work with such a talented and driven team,” Jurgens said. “As SalesPad continues to grow, I’m looking forward to using my passion for efficient operations, marketing and technology to get SalesPad on the map as a leading West Michigan technology company, while maintaining our commitment to high-quality customer service and products.”

Williams added that SalesPad is holding true to its conviction that more qualified female candidates in the technology sector is good for business. 

Jurgens has previously worked with Fortune 500 companies, such as Konica Minolta, The HON Company and HumanScale, as well as held leadership positions with various organizations, including Susan G. Komen of Michigan, MarketNet Services, Adtegrity, SAP/Intel’s Pandesic and BDO Seidman’s Mindpepper.

She has a B.A. in supply chain management from Michigan State University and an M.B.A. in business administration from Grand Valley State University.

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