Food Service & Agriculture, Small Business & Startups, and Sustainability

Grocery delivery company expands reach

November 20, 2017
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Mike Hughes
Mike Hughes. Courtesy Doorganics

A local company that delivers organic groceries is expanding its service to metro Detroit.

Grand Rapids-based Doorganics said last week it will begin delivering its organic Michigan-made products to 35 ZIP codes in southeast Michigan, effective immediately.

The expansion will create at least three jobs initially and up to 10 new positions in 2018.

Doorganics Founder and CEO Mike Hughes launched the company in 2011 and said the expansion has been expedited.

“While we were planning this expansion to launch in early 2018, the opportunity to serve the customers affected by the closing of Door to Door Organics has sped up our timeline,” Hughes said, referring to Friday’s closure of the Louisville, Kentucky-based company that delivered natural and organic foods to 63 markets in 18 states and Washington, D.C.

“We know there is great demand in southeast Michigan for organic grocery delivery, and we’re looking forward to expanding our Michigan-owned and -grown brand to the east side,” Hughes said.

Doorganics deliveries start with a customizable produce box full of local organic fruits and veggies. Customers can then shop from more than 150 Michigan-made grocery items, including farm eggs, pastured meats, fresh baked breads, cheeses and organic deli salads and prepared meals.

Delivery is free with membership, and customers have full control of their delivery schedules inside an online member portal.

“We have been fortunate to have very loyal customers who believe in the mission of Doorganics and also supporting local farmers, artisans and food businesses,” Hughes said. “This expansion will give us an opportunity to not only grow the Doorganics brand, but also to support the Michigan food entrepreneurs we work so closely with.”

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