Food Service & Agriculture, Health Care, and Manufacturing

New cereal contains probiotics

December 26, 2017
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Special K Nourish Berries & Peaches
Special K Nourish Berries & Peaches. Courtesy Kellogg's

A food maker in the region is releasing a new cereal variety designed to promote gut health for women.

Battle Creek-based Kellogg Co. has created a Special K Nourish Berries & Peaches with Probiotics cereal, available in stores for a suggested retail price of $3.99.

“Our goal is to empower women to feel confident in their food choices,” said Christie Crouch, director of marketing for Special K. “We know digestive wellness is top of mind for many women, and it can be tough to sort through all the options out there. With new Special K Nourish Peaches & Berries with Probiotics, we’re delivering the good bacteria, along with iron and vitamins, to women who are looking to fuel their day.”

The cereal features a peach-flavored flake with 12 grams of whole-grain fibers and a blend of blueberries, raspberries, peaches and “yogurty” pieces, which contain the probiotics.

It’s billed as “the only cereal from a leading brand to contain live and active probiotic cultures,” using a synthetic, shelf-stable probiotic strain called Bifidobacterium lactis HN019.

Probiotics are live bacteria that add to the beneficial bacteria normally present in the gastrointestinal tract.

Kellogg said Special K Nourish Berries & Peaches with Probiotics provides this “good” bacteria without the need for refrigeration.

More information about Special K Nourish Berries & Peaches with Probiotics is available online.

Kellogg

Founded in 1906, Kellogg Co. had 2016 sales of $13 billion and offers more than 1,600 foods, including cereals, crackers, savory snacks and frozen foods.

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