Marketing, PR & Advertising and Technology

Collaboration leads to digital marketing class

Symposia Labs, The Factory team up to offer 12-week advanced course.

January 26, 2018
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Local innovators are teaming up to help others master the art of digital marketing.

Tim Haines, the founder of Symposia Labs, and Matt Visser, the director of coLearning at The Factory, will be offering a 12-week advanced digital marketing course starting April 17.

“We want to prepare coLearners with the knowledge, skills and network of support to gain confidence as a digital marketer,” Visser said. “The mastery courses push coLearners to take their craft to the next level and to equip our coLearners with the skills to understand their market and how to gain traction in the noisy world of digital marketing.” 

Anyone from bloggers to business owners is encouraged to enroll in the course. Visser said the course is intended to educate individuals on designing and developing a comprehensive digital marketing campaign.

Some of the topics that will be discussed are sales funnels, budgeting, campaign strategy, search engine marketing (SEM), social media marketing, search engine optimization (SEO), email marketing and data analytics to optimize campaigns.

“The goal of each coLearning course is the help each coLearner develop a project that gives them hands-on experience in testing ideas and learning from one another in a simulated studio experience,” Visser said.

Although the advanced course is meant to educate everyone who decides to enroll, Visser said it best fits individuals who already have business experience and have the ability to grasp the digital marketing knowledge and skills that are taught and can immediately apply it to their own business. 

The 12-week advanced course will cost $2,499. Following the completion of the course, students will be awarded certification.

“As a state-recognized school, coLearning is able to offer certificates that recognize the completion of the course as approved by our instructors,” Visser said.

The collaborative venture between the two men was sparked from their similar professional backgrounds. Haines founded the digital marketing agency Symposia three years ago. Afterward, he started Drinks & Digital, a networking program that hosts four monthly “meetups” in different locations: Grand Rapids, Grand Haven, Holland and Lansing.

Haines said bloggers, business owners, videographers, photographers, web developers and Facebook ad specialists are just some of the people who attend the meetups. Haines said it was through that event the digital marketing course became an idea. 

“Collectively, Symposia spent over 10,000 hours last year alone developing and executing digital marketing strategies,” Haines said. “We’ve built a curriculum for this course that is rooted deeply in real-world experiences, and we wish to enable digital marketers to take their skills to the next level.”

Symposia partnered with coLearning, which provides 12-week courses on anything ranging from technology to business innovations. The new digital marketing 12-week course now allows digital experts from Symposia, including Haines, to teach some of the topics.

“At coLearning, we pride ourselves on the quality of our instructors and partners for our courses,” Visser said. “Symposia has demonstrated a great ability to reach people and create compelling campaigns for their clients, and we wanted to share that knowledge with our community.

“We have been so impressed with Tim Haines and his vision for digital marketing. Tim is invested in the community, and we think he will bring so much to coLearning and our coLearners.”

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