Retail and Travel & Tourism

Downtown hosting Michigan International Auto Show

January 29, 2018
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Grand Rapids growing its reputation as convention-worthy city
The Michigan International Auto Show draws crowds to DeVos Place over four days. Courtesy ShowSpan

An auto show is coming downtown this week.

The Michigan International Auto Show, hosted by the Grand Rapids New Car Dealers Association, or GRNCDA, and produced by ShowSpan, takes place Feb. 1-4 at DeVos Place in Grand Rapids, at 303 Monroe Ave. NW.

Hundreds of vehicles from more than 35 global manufacturers will be shown. The inventory includes sedans, vans, SUVs, trucks, hybrids, sports cars and a handful of pre-production and concept vehicles.

Product specialists will also be on hand to answer questions and explain latest features and technological advances in today’s new cars.

“The vehicles designed and built today are all about style, comfort and performance,” said Terry Burns, executive director, GRNCDA.

The show will feature several returning exhibits: the Million Dollar Motorway, a room filled with dozens of luxury cars — including Aston Martin, Bentley, Cadillac, Lamborghini, Lexus, Maserati, Porsche, Rolls Royce and others — valued between $100,000 and $400,000; performance vehicles, such as Chevrolet, Ford and Dodge; and a display of vintage vehicles from the Gilmore Car Museum in Hickory Corners.

“The auto show is a really exciting experience for dealers,” said Tom Makarewicz, president, GRNCDA. “Each year offers a new and electrifying collection of vehicles, and it always amazes me when I see it all put together. The automotive industry is a great business to be in, and seeing so many people in attendance admiring the vehicles and pointing out their favorite aspects reminds me why we do this.”

The National Automobile Dealers Association, or NADA, predicts the sale of 16.7 million new cars and light trucks in 2018, creating a healthy market year for automakers and dealers around the country.

Tickets are $12 for adults, $5 for children ages 6-14 and free for children 5 and under. Tickets are available online.

The auto show kicks off with the Charity Spectacular from 6-9 p.m. on Wednesday. Tickets are $150 and support programs at Spectrum Health Helen DeVos Children’s Hospital. More than 1,500 guests are expected to attend the charity event. Tickets to the gala are available online.

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