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Medical firm acquires practice

February 14, 2018
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Michigan Optical reception area partial
Michigan Optical is an eye care practice in northwest Grand Rapids. Photo via fb.com

A local eye care practice has joined a management services organization.

Michigan Optical in Grand Rapids, at 511 Wilson Ave. NW, has been acquired by Great Lakes Management Services Organization, or Great Lakes MSO.

Founded by optician Douglas Cramer, the eye care practice has expanded three times since its establishment in 2006 to meet “strong patient demand.”

“Michigan Optical has been built on a foundation of repeat customers and referrals,” said Bill Hughson, CEO, Great Lakes MSO. “This is evidence of high-quality service and customer satisfaction.”

Cramer, who will remain an optician and the location director, said the partnership grants access to support that will allow Michigan Optical staff to focus on care.

“Our decision to partner with Great Lakes MSO makes sense to sustain our continued growth,” Cramer said. “We’ll have direct access to services that will serve our patient base, while continuing the personal care our patients have come to expect.

“Utilizing the efficiencies and administrative support of the MSO enables us to better focus our attention on the needs of our patients.”

Michigan Optical

Michigan Optical offers eye care services, such as eye exams and imaging services, and lines of eyeglasses, contact lenses and eye care products.

Great Lakes MSO

Great Lakes Management Services Organization was formed in 2017 by Sterling Partners, a Chicago-based private equity firm, as a practice management services organization.

It also manages Grand Rapids Ophthalmology and its related retail optical and surgical facility businesses, including Lakeshore Eye in East Grand Rapids, the Walker Surgical Center in Walker and Muskegon-based Shoreline Vision.

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