Real Estate, Retail, and Small Business & Startups

Gift and floral shop opening in Downtown Market

April 30, 2018
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Pulp & Stem flowers
Pulp & Stem is located in the Downtown Market. Photo via fb.com

A business owner is opening her second retail venture downtown.

Abbey Fowler will open a card, gift and floral shop called Pulp & Stem tomorrow inside the Grand Rapids Downtown Market, at 435 Ionia Ave. SW.

Fowler also owns The Paper Studio, formerly 6.25 Paper Studio, in Grand Rapids, at 40 Monroe Center St. NW.

“Expanding to another location has always been a goal, and the availability of this space in the market helped make that goal a reality,” Fowler said.

Pulp & Stem will be across from Aperitivo in a previously vacant space in the Market Hall.

“The shop is a perfect size, and I love the idea of adding a floral component to my existing retail and being in a space with other small and growing businesses,” Fowler said.

The shop will sell cards and stationary, floral arrangements, kitchen items, garden items, potted plants, barware and more.

Pulp & Stem will sell flowers and plants grown at Forrester Farms in Ada during the local growing season — a combination of fresh-cut stems, dried flowers, potted herbs, plants and succulents.

Fowler will create a portion of the shop’s cards and stationery and buy the rest from 10-12 local stationery companies.

She will also offer custom stationery- and invitation-making services at Pulp & Stem for customers planning weddings and other celebrations.

Other products expected in the shop include vases, small home décor items, candles and other small gifts. The shop will also carry gift bags and offer simple gift-wrapping options.

Mimi Fritz, president and CEO of the Downtown Market, said Fowler’s “eye for décor” and ability to create a “welcoming aesthetic” make her shop a perfect fit for the market.

“Her commitment to creating her own line of cards and growing her businesses using high-quality, local products is the perfect fit for our community of startups,” Fritz said.

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