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Fast-food chain debuts 'fresh beef' burgers

May 9, 2018
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McDonald's Quarter Pounder burger fresh meat
The McDonald's Quarter Pounder burger. Photo via fb.com

A fast-food chain has switched to using “fresh, never-frozen” beef to make some of its burgers.

McDonald’s held a news conference at its franchise at 2652 Alpine Ave. NW in Grand Rapids on Monday, at which company representatives and partners locally announced the move for its Quarter Pounder and Signature-Crafted Recipe burgers, effective now at all McDonald’s restaurants across Michigan and nationally.

Phil Saken, McDonald’s communication and brand reputation manager, said all McDonald’s restaurants “now and always” serve 100-percent beef. The change is in the delivery method.

“The biggest difference is before they were flash-frozen and delivered to the restaurants. Some still are. We’re looking at that as well,” he said. “But now we’re getting fresh, never-frozen beef into restaurants for all the Quarter Pounders and Signature-Crafted Recipe menu items.”

Saken said the move is part of the company’s efforts to “build a better McDonald’s across Michigan” and beyond — a strategic plan that includes changes to the menu, enhancing the customer experience and investing in employee development.

On the food side, McDonald’s will serve antibiotic-free chicken and cage-free eggs by 2025 and Chicken McNuggets with no artificial flavors or preservatives.

Saken said the switch to 100-percent fresh beef for certain menu items came about as a result of customers asking for “hotter, juicier” burgers.

The burgers are now prepared from fresh meat, which continues to be supplied by Michigan farmers, and are cooked at the time of order placement.

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