Real Estate, Retail, and Small Business & Startups

Urban flower shop opens

May 14, 2018
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Thelma's Flowers
Courtesy Thelma’s Flowers

A husband-and-wife team have opened a shop that sells cut flowers in a local neighborhood.

Jordan Fisher and Faten Fisher opened Thelma’s Flowers — named after Jordan’s grandmother — this month in Grand Rapids, at 619 Wealthy St. SE.

The couple recently relocated home to Grand Rapids after spending some time living and working in Seattle — he as a Ferrari salesman and she as a pharmacy manager for CVS.

Jordan Fisher said he got the idea for the business when he could not find a convenient place in their Grand Rapids neighborhood to buy flowers.

“I felt it was needed, because I was buying my then-girlfriend (Faten) flowers every other week,” he said. “And when she became my fiancée, and we found out we were pregnant, I was buying her flowers every week, and I was driving 15 minutes.”

The store is what they call a “bucket shop,” with flowers for sale on a per-stem basis.

The Fishers are also rolling out a weekly subscription service for business owners along the Wealthy Street corridor who want to keep fresh flowers on display in their establishments.

The subscription works much like a mug club. People buy vases from Thelma’s and then pay to get them regularly re-filled.

Visitors to the shop’s website will notice a home page splashed with pink blooms. Jordan Fisher said that is a tribute to the shop’s namesake.

“Thelma was my grandmother. We would drive up to see her in Waukegan, Illinois on a monthly basis, and her favorite color is pink, so I would bring pink flowers every visit,” he said. “We even have her 1950s pink leather chairs here in the store. It all came full circle.”

The Fishers — who are landlords of two downtown residential properties — did their own build out and interior design on the 800-square-foot shop, with the help of various contractors for flooring, lighting and painting.

Terra Firma Group is the landlord of the building.

Colliers International West Michigan assisted the Fishers in brokering the deal.

Thelma’s Flowers is open from 11 a.m. to 7 p.m. Tuesday-Friday, 10 a.m. to 5 p.m. Saturday and 10 a.m. to 4 p.m. Sunday.

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