Marketing, PR & Advertising

Inside Track: A life-changing trip

Karen Tracey always knew she wanted to do something artistic or creative with her life, but a copywriting class at GVSU really opened her eyes to the power of words.

October 28, 2016

Less is more strategically for Fifth Third

Emphasis will shift from adding physical branches to investing in digital banking.

October 21, 2016

Inside Track: Sharing West Michigan’s stories

Spectrum Health senior communications specialist Rick Jensen enjoys being active in public relations community.

October 7, 2016