Marketing, PR & Advertising

Stevens Advertising celebrates a century of service

Digital targeting, ‘drip marketing’ and social media dominate era of media fragmentation.

March 10, 2017

Lawsuit brings hotel assessments under scrutiny

Northern Michigan hotel owner says government-approved room fees used to subsidize marketing campaigns violate free speech rights.

March 10, 2017

Student boarders ride growth wave

In addition to original design-and-build aspect, Forest Hills’ Gone Boarding class expands to include marketing, digital media.

February 24, 2017